Taobao’s development in recent years can be described as rapid. Seller swarm stores saving money, but also save tax. Almost a lot of the store, people read into things, the owner will not consciously ask, What do you have Taobao shop. This is Taobao’s success. However, Taobao has a disadvantages, product quality and service quality varies greatly, some are not reassuring. Taobao to make people more at ease, otherwise the buyer and seller have adverse Taobao. But there are ways to ease Taobao few Taobao is not the main reason, not the buyer, while the seller. Alipay is one of the most reassuring technical means, but also towards Taobao is now hard to establish their own set of “integrity system” surgery, developed a self checking system integrity. I personally think Taobao credit system established from the beginning, you should do this self-examination system. The self-inspection system is the credit system should be an adjunct, not a laissez-faire development of credit system maliciously after so many years to tighten the hole in again. Now do not just solve the problem of integrity, but there is minding the suspects. At least not a move to remedy the situation.
The day before yesterday, sent a radio station in Tianjin, please answer a few questions. Tianjin’s main question is how to control those who brush drilling behavior, I wrote a few answers readily, may be exaggerated. Tianjin to visit Taiwan today, when connected, because the problem went self checking system integrity, and I expressed the other view. Interactive connections, and host an interactive, that are often quite broad, unfocused. I even doubt that this new system, Taobao, is promising to do a better job in B2C and ambush.
Tianjin Radio and radio news topics, primer
24, Asia’s largest network of retail and business district – Taobao, the official release of “good faith self-inspection system”, the system will June 24, 2009 suspected of speculation before the show to the seller of credit and letters through the station, Want Want reminders, email, etc. during the event to remind the sellers remove their own credit points suspected of speculation, and asked the seller in the August 6 24 pm on their own investigation.
The system immediately upon launch of the seller in the fallout. Seller of this honest self-examination system, mixed, supported by a warm welcome; course, there are a lot of sellers on the system Taobao expressed doubts, complaints and even anger. So, for disrupting the normal network operation of the order of the phenomenon of what, how? There is no effective way to control this behavior from happening? Morning 9 o’clock Global Internet experts contributing the most financial interest with you.
1, how to treat the system launched Taobao
Taobao launched such a system is certainly honest self-examination and the inevitable development of technology and services. Because too many Taobao brush drill people. These people may not use the machine to help brush the credit, but the simulation to achieve the real deal. This simulation, unlike the spam identification methods such as good, as long as some people completely simulate the real deal, in fact, difficult to identify. On the contrary, some people because of the same city or virtual commodities trading, was acting as false trading. So Taobao fraud, it must be done, and must do. Otherwise, it will affect the overall development of Taobao. Specific to this self-examination, the Internet has some controversy, mainly small sellers, new sellers. Why do you say, because the old seller, either through its own formal business has been good credit, or long brushes off credit. The Taobao only half the record back in 2009, equivalent to take the initiative to let the record last year, will certainly lead to some new user dissatisfaction.
It was reported that introduction of the system so a few days, and blocked in 11 approved more than 12,000 shops suspected of serious speculation. Taobao many sellers to question the credibility of this action, some sellers say there is action, “manslaughter” may have been a threat to the many honest sellers transactions. Taobao claimed, will not be wronged the seller of any faith.
2, disrupting normal network operation for this phenomenon of how the order, how?
Personally, I think e-commerce transactions, the credit problem is very difficult to manage. You in the street and saw a group of people queuing up to buy fried, unless you hate fried, or you certainly have the urge to line up. But you can not doubt that these queuing up to buy biscuits, and all business of the trust, to help businesses brush drilling are the main. Sold biscuits please a bunch of care, it does not pay ah.
Alipay and other third-party payment platform is a better way. User rating given for reference only. Brush credit, etc., are not disruptive, if not the implementation of online shopping fraud, can only be considered a “non-good ad” effect. Because people have a kind of herd mentality, feel more natural buy credit on high. In fact, online shopping in addition to price and heat, the services and applies even more important. Some common foods such as buy, I recommend not to rush to buy online, on the one hand no guarantee of quality, on the other hand a waste of time on the net purchase actually cost. Being, self-examination system for maintaining order in the so-called network operating results would only be short term. Users will quickly find new ways to break the system. This is somewhat similar to the PPC search engines, who pay more will come to front row. PPC search engine raises do search engine optimization, also known as SEO people. These people appeared to do SEO, search engine inevitably affect the fairness, also affected the search company’s interests, or even rise to the credit crisis in search rankings. Even if the search company has a solution, but it can not clean up well. However, the early search engine company has a laissez-faire SEO behavior. The search engine company itself is to “take any money from the company (paying customers)” doing optimization, this is a double-sided problem, it can not easily clear.
3, there is no effective way to control this behavior happen?
This issue is also a double-sided problem. Manually to analyze, identify and control the network credit, could have been the best way. Because after all, superior to machines. But simply by artificial methods, but to simply look at the number of tens of millions of users, we can only rely on machines to determine, by intelligent algorithms to determine the technology. Related to the machine as long as the judge would have the means to deceive the machine. In front of us said the same search engine optimization. So I say self-inspection system is not a permanent solution. So now Taobao seek “self-inspection based on machine-based system”, in fact, asked the seller has a high moral, rather than laws and regulations to limit this part of the brush drill user behavior. Sellers can choose the one hand, by providing good products and honest services to improve self-credit, on the other hand may also be risky. See more favorable on the one hand, the seller. The long term, not a good idea. [Moreover, neither was illegal diamond brush, because you good services, including trading the same city, the ultimate reality is also reflected back to brush drilling behavior. This is still accidental injury to the honest sellers]
Therefore, the best treatment approach, or to return to commercial law and contract law and other laws and regulations, to return to the user registration audit for perfection, to return to the non-blind shopper online shopping. For bulk products purchased Taobao should establish a more effective, credit slightly higher in the B2C shop, this may be a better way.
E-commerce is a new thing, we have to give patience and look forward to more important with the laws and regulations. For example last year introduced so-called online shop to industrial and commercial registration, looks good, but the actual operability is poor, the promotion of e-business more harm than good, it would still attempt to take actions. Registration is not guaranteed because the business is not the first element of fraud, you know that we still exist in many companies of fraud. A set of perfect laws and regulations, good administration of justice, is to ensure normal business operations premise.